Marketing Lessons From Under The Influence

Written By: Dafne Canales Lees  Posted:8 months ago

Under the influence marketing

ATB is thrilled to be bringing in Terry O’Reilly, Canadian broadcast producer and personality, best known as host of the CBC Radio One series O'Reilly on Advertising, The Age of Persuasion, and most recently Under the Influence to speak at our Entrepreneur Centres later this month.

In Terry’s new book This I Know: Marketing Lessons from Under The Influence, he discusses the issues most entrepreneurs struggle with.

  • Like - what business are you really in?
  • It’s an age old marketing truism that what you sell and what people buy are always two different things.
  • He talks about storytelling in marketing - because if you don’t have a story, you don’t have a business.

He also dedicates a chapter to your elevator pitch - can you sum up your company in one compelling, unforgettable line? If you can, your marketing will always be vivid. If you can’t, your company is under performing.

He’ll be talking about these three topics and several more at the ATB Entrepreneur Centre Events in Calgary and Edmonton. After his talk, we’ve planned a lot of time so he can sit down with attendees and have a real discussion about their marketing issues.

As partners of ATB, we wanted to ensure that you knew about these events, so that you could promote them to your network.

Here are the event details:

Calgary Event

Date: Friday, February 24, 2017

Time: 1 pm to 3 pm

Location: Calgary Entrepreneur Centre - 1110 - 17th Avenue SW

Cost: FREE (Terry’s new book will be available for purchase at the event.)

Register Here for Calgary

Edmonton Event

Date: Saturday, February 25, 2017

Time: 10 am to 12 pm

Location: Edmonton Entrepreneur Centre - 4234 Calgary Trail

Cost: FREE (Terry’s new book will be available for purchase at the event.)

Register Here for Edmonton